Internet Marketing Analytics – Seeing The Forest Through The Trees
You've invested time and effort in a search engine optimization (SEO) strategy. Now you want to know if all that work has paid off. What do you do? You could search for your company to see how high you rank with the major search engines. That would be fine, if the only analytics you cared about was where you are positioned on Google or Yahoo for a few keyword phrases.
What if you want to plan for future growth? What about finding untapped markets? Do you know how much internet marketing analytics can do to help you develop your business and expand your reach?
Internet marketing analysis involves more than just rankings. Detailed SEO analytics can tell you where you are now in terms of traffic volume and conversion rate. The same analytics can also point out a strategy for the future.
Wolf21 Analytics
Internet marketing analytics are a valuable part of a Wolf21 search engine optimization campaign. We use industry leading ClickTracks software to gauge the effectiveness of your campaign. Here's an overview of how it works.
As its name implies, ClickTracks records the "clicks" of your site's visitors. It can tell us how long a visitor stayed, where they clicked, and even how much revenue they generated. ClickTracks also gives us detailed analytics about the frequency with which search engine robots visit your site, an important piece of information for optimizing your site – the more robots visit your site, the better your chances are for good rankings.
Another feature of internet marketing analytics software is its focus on the effectiveness of keywords and link building strategies for your site as a whole, and for each page on your site.
Keyword analysis is critical for learning how people find your site. It is also essential for tracking the so-called "long tail keywords", or non-branded searches, that may have been used to find your site. Those are the highly specific, brand independent (and sometimes obscure) keywords that have led people to your site. Long tail keywords have become the focus of many an SEO campaign because of their potential to bring highly motivated buyers to a site. Good analytics will help you move ahead with these new avenues for optimization.
Wolf21 web analytics service uses ClickTracks reports to create a thorough analysis of the ROI from your SEO or Pay Per Click advertising campaign. We can provide you with a wide range of statistics, including total revenue and conversion rate.
Wolf21 Internet Marketing Analytics: Part of Your Growth Strategy
Reviewing SEO analytics is one thing. Knowing how to use the data is another. Converting statistics into the knowledge required for an effective search engine optimization strategy takes specialized expertise. It also takes time and focus.
At Wolf21, we have that expertise and that focus. We use our internet marketing analytics to track search engine traffic and to study and determine which keywords are performing the best. With our analytics, you'l know when the major search engines have indexed your site and what that means for your site's traffic. And, of course, our analytics track your rankings on the major search engines because ranking, while not the only indicator of success, is still important.
Wolf21 seo analytics give you the edge in the world of search engine marketing.