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Search Engine Optimization Leads You to the Top of the Food Chain

Using your expertise, inside of two months we were on page one of Google Canada when searching for Lettershop Services.  In fact I just checked again today and we are not only on page one; but we are in position one as well.

Cutting Edge Laser
Scott Doern

Do you know the key factors for high search engine placement? We do. Our knowledge of search engine optimization (SEO) is second to none. With our SEO program, you'll soon notice a clear upward trend in your search engine rankings and, consequently, in web site visits and brand awareness.

Search engine optimization goes far beyond just dropping a few keywords into your site's text. You need to select the right keywords and place them properly. Images, code, links and even the host server of your Web site have a role to play in search engine optimization.

Organic or natural search engine results draw between 70 and 80% of the click throughs, depending on the heading and the industry.

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is an internet strategy used in marketing your web site. You "optimize" your new or existing website using a variety of logical techniques in order to rank well on search engine results pages (SERPS).

Why Are Search Engines Important?

Search engines work. Period. Upwards of 85% of Internet users turn to search engines on a daily basis to find local businesses, to shop online and to do research. In fact, the closer consumers are to making a purchase decision, the more likely they are to use specific search criteria to find what they are looking for. Translation: search engines are used by consumers who are motivated to purchase and have strong intentions to buy. Can you afford to miss this customer?

Still not sure? Maybe a landmark study into online marketing will convince you. Research by the NPD Group of New York found some very strong arguments in favor of search engine marketing:

Which Search Engines Are Important?

Most if not all search engines have something to add to your marketing campaign, however, Google, Yahoo! and MSN account for over 90% of the market share according to a recent Comscore report.

Google 47.3% (Google provides results for AOL for an additional 5.9%)
Yahoo! 28.5%
MSN 10.5%

So How Do You Get Your Site Found?

Search engine optimization is the key to getting your site found. And at a fraction of the cost of other advertising media, search engine optimization is your best bet for reaching a wide audience with a clear need for what you are selling. You are building or extending your web site so that each individual page is relevant enough to appear high in the natural/organic results supplied by the search engines when someone searches for a keyword or keyword phrase.

The higher your web site appears in the results of a search, the more likely your site will be visited by the person who is conducting the search. Your visitors will only check out sites displayed on the first page or two which makes search engine optimization essential for directing more visitors to your site In fact, in a recent study by Enquiro;

100% of participants checked 2 or 3 of the top organic rankings.
60% of participants wouldn't bother going to the second page.
60% of the click throughs happen on the first 3 listings (organic or paid).

Branding

The object of search engine optimization has always been to increase targeted traffic to a web site. But savvy marketers have begun to notice the good effect of search engine optimization on branding.

It's all about perception. Over half of consumers expect to find the top name brands at the top of the search listings. More than 1/3 of consumers consider the brands listed at the top as the actual top brands in the category. The opportunity for small businesses and start-ups is tremendous! With high rankings, you will have consumers recognizing your brand and considering it the best.

Consumers view companies listed at the top of search engines with higher regard than those who appear in paid advertising.

Wolf21 – The Dominant Player in Search Engine Optimization

We have been working in marketing and search engine optimization for years. (In fact, we even share our high level of expertise through our SEO training.)

Our approach to search engine optimization follows four paths:

Contact Wolf21 today to start developing your winning search engine optimization strategy.