Wolf21 Launches New Brand
TORONTO, ON, CANADA —Wolf21 today announced its new corporate small business marketing brand, an important step in the convergence of Yellow Pages advertising and Search Engine Marketing.
“Over the past few months, we have begun to build a powerful new company,” said Barry Byers, president of Wolf21.“ Today we are sharing with both national and local advertisers important information specific to their individual industry. Our goal is simple – we will deliver aggressive, visionary and outstanding leadership to each of our customers. Our new brand represents that promise.”
Wolf21 shared the new small business marketing brand with its national clients and the public today; the new brand will make its advertising debut in campaigns for Wolf21 this summer.
“This is a major shift for our employees as we set forth on the future of building a world-class organization,” said Mike Cloke, vice-president and chief technical officer of Wolf21.“ Today's unveiling marks the beginning of a new era. We will endeavor to make the Wolf21 brand the best, most trusted and most admired leader in the small business marketing arena.”
Wolf21 partnered with Search Engine Academy, a world-class search engine optimization (SEO) training organization, to develop an SEO training program specifically for Wolf21 clients. The training is the first step in building search engine marketing awareness throughout the small business marketing audience. Wolf21 will soon begin developing advertising campaigns to promote the new brand with a state of the art search engine marketing program.
WOLF21, created in 1996 is a certified marketing representative (CMR) and a member of the Yellow Pages Association (YPA). The company is also certified in Advanced Search Engine Optimization and Pay Per Click Advertising. The company offers National and Regional Yellow Pages advertising program management and International Search Engine Marketing Services.
During the launch of the small business marketing brand and for a limited number of new national yellow pages clients, the company offers free search engine marketing services for 6 months.