Pay Per Click Advertising - Distinguish Yourself From the Pack!
Pay per click advertising, or PPC, can be an economical and cost-effective way to boost your website traffic and revenue – if it is done right! Handled poorly, pay per click can be an expensive waste of marketing dollars best spent elsewhere.
With pay per click, as opposed to organic search engine optimization, advertisers pay to have their ad or web site link listed on a search engine’s results page. These sponsored ads or sponsored links typically appear at the top, right-hand side or bottom of the results page, and are identified variously as Sponsored Links, Sponsor Results etc., to distinguish them from the organic search results displayed by the search engine.
Advertisers bid, through a program like Google’s AdWords or Yahoo! Search Marketing, on the right to display their PPC advertisement next to the search results for particular keyword terms relevant to their product or service. Each time a user clicks on a pay per click ad or sponsored link, the advertiser pays the search engine the bid price established through an online account.
PPC Management and Marketing Campaigns
PPC advertising can incur great costs with little or no growth in revenue unless professionally managed. Since the advertiser is out-of-pocket each time a user clicks on one of the pay per click ads and there is no guarantee that a sale or additional revenue will be generated costs can spiral. However, with careful management of click through rates, conversion rates and revenue generation, pay per click can be a very effective part of a company’s online marketing strategy.
Wolf21 is an experienced online marketing agency that designs and manages cost-efficient and effective pay per click programs for our clients. Our broad depth of knowledge in the search engine optimization and internet marketing industry translates into pay per click management that will drive down your costs and drive up your revenues.
With Wolf21’s rigorous keyword research, pay per click bid management and PPC campaign analysis, each component is systematically designed and with the most effective and precise pay per click software, ensuring that your Internet marketing dollars are spent effectively, and that you get the results you are looking for within your pay per click budget
Our comprehensive PPC advertising campaigns include a thorough industry analysis utilizing precise analytics and metrics and you will be able to statistically track the value your pay per click expenditure has added to your business web site in terms of user visits, conversion rates and overall revenue expansion.
The Evolution of Pay Per Click Advertising
PPC advertising began by having companies bid on keywords that related to their sites. Companies with higher bids would appear first in paid rankings. On the surface, it may seem that pay per click advertising would allow companies with deep pockets to place high bids on popular keywords just to drive traffic to their sites, but this has never been the case. Keyword relevance to a PPC ad has always been in a factor in paid rankings. What motivation does a user have to click on advertising that is unrelated to the keyword terms he or she is searching for?
As pay per click has evolved, major pay per click engines, like Google, Yahoo and MSN placed even more weight to keyword relevance. We can look to Google’s AdWords as an example of this policy. Minimum bids for keywords on AdWords are now determined by a Quality Score, that is, a prediction of the relevance of an ad in relation to a keyword.
The Google Quality Score is based on historical keyword performance among all advertisers and the performance of the ad from a specific advertiser. Quality Scores also factor in the relevance of the text in the ad.
What does all of this mean to you? Cost savings. Under Google’s Adwords program, ads with a high Quality Score will end up paying less per click. Scores are updated and ads that continue to perform well receive further reductions in the minimum bid, while ads that don't do well will see an increase in the minimum bid requirement.
The pay per click bid system places the onus on advertisers to focus their PPC program on specific keywords targeted to the audience that is most likely to be receptive of the products and services they are selling.
Successful Pay Per Click Advertising
Pay per click advertising offers you the chance to reach high quality prospects and customers quickly. Unlike other forms of search engine advertising, pay per click advertising does not require a large investment of time for writing content and building links.
But if it is not done right, PPC advertising can be a costly exercise. The keys to a cost-effective and successful pay per click advertising campaign are a good keyword strategy and strong analytical tools.
Wolf21 Offers Focus on Keyword Relevancy and Quality
Wolf21 keeps on top of what drives successful pay per click advertising campaigns. We apply our knowledge to design pay per click advertising that aims for keyword quality and relevance, reducing your cost per click (CPC) and increasing your return on investment (ROI).
Persuasive ad copy that incorporates keywords that are relevant to your target audience is another part of any effective keyword strategy. With Wolf21’s experience in developing print and online advertising, we can craft an ideal Pay Per Click ad for you guaranteed to drive traffic to your web site.
Wolf21 Tracks the Results for You
With Wolf21 PPC advertising, our customers never have to guess what their campaign is costing them. They are provided with detailed analysis that compares their CPC with revenues and gives them a clear picture of their ROI.
Our ongoing analysis also enables you to weed out unproductive keywords and shift the focus of your PPC campaign to the keywords that perform well for you, streamlining your budget.
Contact us today for pay per click advertising and online marketing that will drive online traffic to your business web site and increase your revenue.
Separate Yourself from the Pack with Pay Per Click by Wolf21! Contact us today to see what pay per click advertising can do for you.
