Xchange Technology Group
The Xchange Technology Group (XTG), is a global business, operating in seven countries and is made up of three affiliate companies: IT Xchange, is an international distributor of personal computer and server technology; ITX Solutions, delivers technology solutions to solve business challenges in mid-market organizations; and Vernon Computer Source, focuses on the rental, lease, and lifecycle management of equipment and parts from technology manufacturers.
XTG needed an online marketing solution that would bring more targeted traffic to their Websites. Most of their traffic was direct, coming from people who were already familiar with their group of companies. They wanted to reach a new audience of people in need of their specific services. To help them reach these qualified buyers, they asked Wolf21 to optimize their Website to be found through referrals from other sites.
As Mr. Walsh states, “…in a period of just about 3 or 4 weeks we were able to see the percentage of referral hits to our site increase from about 6% to about 26 or 27%.” For Dave Walsh, it was not just the volume of hits that was impressive; it was also the quality of the traffic.
The people at XTG realized after working with the Wolf21 team that they not only have in-depth knowledge of Website optimization, but also possess a thorough understanding of customer service. XTG’s ongoing communications with Wolf21 have always been exceptional, very focused and very timely.
XTG has an ongoing working arrangement with Wolf21 for optimization services for two of its business units. With impressive results so far, XTG looks forward to continued success in its partnership with Wolf21.
